Ecommerce, SEO, paid media, email, creative, and automation
A long-term partnership connecting a full website redesign, Google and Meta Ads, newsletters, SEO, conversion optimization, print collateral, ecommerce operations, and AI automation.
Live experience
This is the live site exactly as customers experience it today: responsive, fast, and built to turn visits into inquiries.
Cool-Off needed the website, product presentation, paid media, newsletters, SEO, creative production, and operational workflows to work together. Growth depended on improving the entire experience before and after the click rather than optimizing one isolated channel.
The work connected website redesign and conversion optimization with Google Ads, Meta Ads, SEO, promotional newsletters, product creative, business cards, flyers, stickers, and automation. Campaign decisions were tied back to real products, seasonality, landing page behavior, and revenue priorities.
The connected strategy supported stronger revenue performance through improved SEO, ad management, ecommerce presentation, campaign creative, and conversion optimization. GA4 and Search Console provide the measurement layer for ongoing decisions.
Connected scope
The project is presented as one operating system rather than a list of unrelated services.
Designed visuals
Each image reflects a distinct part of the system, from positioning to execution to measurement.
Lifestyle positioning connects technical cooling products to the real reason customers buy: more usable outdoor time.
Google and Meta campaign management connects audience intent, creative, budget allocation, and seasonal demand.
Ecommerce analytics and conversion work create a feedback loop between traffic, products, campaigns, and revenue.
Deliverables
Each item was built to work with the others, not as an isolated deliverable.
Measurement foundation
Every partnership includes Google Analytics 4 and Google Search Console configuration so campaign, content, and conversion decisions are grounded in real behavior.