Website build, directory UX, branding, SEO, listings, and platform structure
A full website and platform build for a cannabis and smoke shop business directory, including branding, searchable categories and locations, listing experiences, business tools, SEO structure, content, and measurement.
Live experience
This is the live site exactly as customers experience it today: responsive, fast, and built to turn visits into inquiries.
The platform needed to support multiple business categories, cities, listings, owners, consumers, and editorial content without becoming confusing. Discovery had to work through both on-site search and external search engines.
The build connected category and location taxonomy, business listings, search, account and claim flows, editorial content, branding, responsive design, and local SEO. The platform was structured to serve both consumers looking for businesses and owners seeking visibility.
Helping Bud provides searchable category and city experiences, business listing tools, and content inside one consistent platform. GA4 and Search Console support measurement across discovery, listing engagement, and organic visibility.
Connected scope
The project is presented as one operating system rather than a list of unrelated services.
Designed visuals
Each image reflects a distinct part of the system, from positioning to execution to measurement.
Categories, cities, search, and listings are organized into a clear discovery path for consumers.
Branding and interface patterns create a recognizable experience across a large and varied listing ecosystem.
Category, location, listing, and editorial structures give search engines a logical map of the platform.
Deliverables
Each item was built to work with the others, not as an isolated deliverable.
Measurement foundation
Every partnership includes Google Analytics 4 and Google Search Console configuration so campaign, content, and conversion decisions are grounded in real behavior.