Meta Ads, local lead generation, and occupancy support
A localized campaign system designed to introduce Oakwood Village to more Auburn-area families, explain care options, and make tour and inquiry actions easy to complete.
Oakwood Village serves families comparing assisted living and memory care options in a specific local market. The campaign needed to feel personal and community-based while clearly explaining the next step.
Meta creative focuses on the community atmosphere, family confidence, care support, and the Auburn location. Lead forms and landing actions are designed to reduce friction and move qualified families toward a conversation or tour.
The finished campaign framework supports occupancy goals with repeatable creative, local messaging, and clear lead capture. GA4 and Search Console complete the measurement foundation.
Connected scope
The project is presented as one operating system rather than a list of unrelated services.
Designed visuals
Each image reflects a distinct part of the system, from positioning to execution to measurement.
Warm, residential imagery creates a more personal connection with Auburn-area families.
Messaging helps families understand care, lifestyle, and the next step without overwhelming them.
Location context and local audience strategy help the campaigns feel specific rather than interchangeable.
Deliverables
Each item was built to work with the others, not as an isolated deliverable.
Measurement foundation
Every partnership includes Google Analytics 4 and Google Search Console configuration so campaign, content, and conversion decisions are grounded in real behavior.