App development, website build, product UX, SEO, branding, and launch
A full application and website build for an AI-powered SEO content generator, connecting product strategy, user experience, generation workflows, brand presentation, search positioning, analytics, and launch implementation.
Live in the wild
This is the live site exactly as customers experience it today: responsive, fast, and built to turn visits into inquiries.
AI writing products can become generic text boxes that produce generic output. Reef Writer needed a clear product experience that guided users from topic and keyword intent through generation, review, and practical content production.
The project included product planning, UI and UX, application development, website design, brand presentation, SEO architecture, generation workflows, account experiences, implementation, and measurement.
Reef Writer connects the public marketing story to a working content generation platform designed around SEO use cases. GA4 and Search Console support acquisition measurement while product events support workflow improvement.
Scope of the build
The project is presented as one operating system rather than a list of unrelated services.
Design story
Each image reflects a distinct part of the system, from positioning to execution to measurement.
The interface guides users through structured inputs, generation, refinement, and content output.
The product and marketing strategy connect content creation to real keyword and audience intent.
AI generation, account logic, and reusable workflows are presented as a dependable product instead of a novelty.
What the team delivered
Each item was built to work with the others, not as an isolated deliverable.
Reporting stack
Every partnership includes Google Analytics 4 and Google Search Console configuration so campaign, content, and conversion decisions are grounded in real behavior.