Meta Ads, lead generation, and retirement lifestyle creative
A campaign system that connects the Sonoma setting, retirement lifestyle, community experience, and tour opportunities into a polished lead generation journey.
Sonoma Hills serves a market where setting, lifestyle, and sense of place matter. Generic senior living creative would not communicate the character of the community or the value of retiring in Wine Country.
Creative direction draws from Sonoma architecture, landscape, and relaxed sophistication. Meta Ads and lead capture pair this setting with clear retirement living benefits and direct tour invitations.
The system gives Sonoma Hills a recognizable way to promote the community, offers, and tours while maintaining a premium local identity. GA4 and Search Console support ongoing measurement.
Connected scope
The project is presented as one operating system rather than a list of unrelated services.
Designed visuals
Each image reflects a distinct part of the system, from positioning to execution to measurement.
The visual direction reflects Sonoma architecture, landscape, and a relaxed retirement lifestyle.
Campaigns connect environment, activities, services, and personal connection into one story.
Lead forms, calls to action, and campaign variants are organized around real tour intent.
Deliverables
Each item was built to work with the others, not as an isolated deliverable.
Measurement foundation
Every partnership includes Google Analytics 4 and Google Search Console configuration so campaign, content, and conversion decisions are grounded in real behavior.