Meta Ads, lead generation, events, and campaign creative
A performance creative system for Sterling Court in Utah, built to promote assisted living, memory care, open houses, offers, and community tours with a warm and trustworthy presentation.
Senior living promotions often need to communicate offers, open houses, and availability while still respecting the seriousness of the family decision. Sterling Court needed creative that could perform in paid media without feeling transactional.
Meta campaigns combine strong offer hierarchy, real facility photography, resident lifestyle imagery, and direct tour calls to action. Multiple formats support feed, story, and vertical placements while maintaining a consistent visual identity.
The work gives Sterling Court a flexible system for promoting open houses, move-in incentives, memory care, and assisted living. GA4, Search Console, and lead reporting support ongoing optimization.
Connected scope
The project is presented as one operating system rather than a list of unrelated services.
Designed visuals
Each image reflects a distinct part of the system, from positioning to execution to measurement.
Creative keeps the community recognizable and grounded in its actual environment.
Lifestyle, care, dining, and connection are presented as one complete community experience.
Campaign variants make it easier to test offers, audiences, formats, and calls to action.
Deliverables
Each item was built to work with the others, not as an isolated deliverable.
Measurement foundation
Every partnership includes Google Analytics 4 and Google Search Console configuration so campaign, content, and conversion decisions are grounded in real behavior.