Website redesign, SEO, video production, and measurement
Stice Lock A modern digital presence for commercial locksmithing, access control, automatic doors, and video security
A website and content transformation that presents Stice Lock as a modern security technology partner across commercial locksmithing, cloud-based access control, automatic door operators, electrified hardware, cameras, and surveillance.
Present a long-established locksmith as the advanced commercial security partner it has become.
Stice Lock offers far more than traditional lock service, including cloud-based access control, cameras, automatic doors, electrified hardware, and commercial security systems. The digital experience needed to make that full capability clear and credible.
02 / System
Use website structure, search strategy, and video to demonstrate modern expertise.
The redesign organizes each commercial solution around customer needs and consultation paths. SEO strengthens service discovery, while video production gives prospective customers a more tangible view of the company, technology, and field expertise.
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03 / Direction
A stronger position at the intersection of physical security and connected technology.
The new system gives decision makers a clearer understanding of Stice Lock services and a more professional path to a consultation. GA4 and Search Console support continued search and lead optimization.
Each capability earns its place in the larger system.
The project is presented as one operating system rather than a list of unrelated services.
01Website redesign02SEO03Video production04Commercial service architecture05Lead capture06GA4 setup07Google Search Console setup
Design story
Three chapters of the design decisions.
Each image reflects a distinct part of the system, from positioning to execution to measurement.
01 / Digital redesign
Stice Lock
The website reframes Stice Lock as a complete commercial security and access technology partner.
02 / Video proof
Video proof
Video adds motion, people, technology, and real-world context to a service category built on trust.
03 / Search visibility
Search visibility
SEO connects specialized commercial services to the organizations actively searching for them.
What the team delivered
The work behind the results.
Each item was built to work with the others, not as an isolated deliverable.
✓Responsive commercial website
✓Service page system
✓SEO implementation
✓Video production assets
✓Consultation calls to action
✓GA4 and GSC configuration
Reporting stack
GA4 plus Search Console are baked into every partnership.
Every partnership includes Google Analytics 4 and Google Search Console configuration so campaign, content, and conversion decisions are grounded in real behavior.